Hello everybody! 👋
My name is Czeslaw, Welcome Leads Agency. We are engaged in lead generation exclusively in real estate - working with brokers, agencies and developers in different countries since 2020.
Today I will show a case study on Thailand for a project ThaiCost Realty.
And an important point 👇
A lead itself is not money. Money only appears when it reaches a deal. That is why in this project we looked not only at requests, but at what happens to them afterwards.
📊 What we've been tracking
In this case study, we disassembled the funnel completely:
- how many leads make contact
- how many become qualified
- how long it takes to get to the meeting
- and how many end up buying
This gives insight into exactly where money is being lost and where you need to strengthen the result.
⚙️ What you did
No unnecessary theory, just the facts:
1. Launch by multiple projects
The adverts have brought out approx. 13 properties.
👉 Why it matters:
Different complexes = different audiences.
- someone looking to invest
- someone for a living
- someone for change
and these are only superficial variations. Accordingly, for each project, different offerers, different meanings, and different triggers are formed. And already at this stage it becomes clear which bundles really give results.
2. volume of creatives
Every project was tailor-made:
- minimum 2 videos
- minimum 4 static creatives
Total: 👉 more than 75+ creatives in the works, in fact there were 100+ of them
Why it's like this:
Creative = it's not a “picture” but a way to communicate value. Through them, we tested: profitability, location, instalment terms, lifestyle, and so on. And we looked at what resonated better with the audience.
3. Landing pages (quizzes)
Used quiz funnels instead of regular forms.
What it did: better engagement, higher quality applications, fewer random leads
Extras:
👉 built in anti-bot and spam filter
👉 cut off untargeted applications at the entry stage
4. Quality control of applications
It wasn't just the quantity that was looked at, it was the:
- contact output
- qualification
- readiness for dialogue/meetings
And from that we made scaling decisions already
All this is thanks to end-to-end analytics, which we connect to each client for free. We see all the figures, the movement of leads + we get feedback from the sales department.
5. Data handling and optimisation
Over the course of the project:
- disconnecting weak ligaments
- reallocated the budget
- strengthened projects with better economies
👉 In the end, the goal wasn't to “pour in more submissions”,
but to find combinations:
audience + offerer + object → that reach the transaction
📊 Funnel and project economics
Show not just lead flow, but how much each stage was worth:
- Leads: 307 (100%)
- Contact output: 37% (≈114 leads)
- Qualified leads: 14% (≈43 lid.)
- Live Encounters: 4.2% (13 meetings)
- Transactions: 1.6% (5 sales)
Now for the fun part (and below are the specific numbers by stage)👇
If you look only at the number of applications, this funnel says nothing. But if you break it down by stages, it becomes clear where the result is formed.
💡 What it does
Now the funnel isn't just percentages, it's clear economics:
👉 we see how much each step is worth
👉 understand where “expensive” is.”
👉 and where there is potential for growth
For example:
- if contact is improved → the cost of qualification drops
- if the qualification is strengthened → the meeting becomes cheaper
- if it is better to get to the meeting → the value of the transaction decreases
That is why in our work we look not at a single figure, but at the whole chain. Because any improvement at the stage above has a multiple impact on the final result.
Reach out to contact - 37%(≈114 leads) - cost $44.9
👉 this is the first filter
This is where some of the traffic is immediately screened out:
- who left a “just in case” request”
- who are not ready for dialogue
- wrong number, spam, etc.
Qualification - 14% (≈43 leads) - cost $119
👉 key stage
This is where it becomes clear whether the lead has:
- real interest
- budget
- adequate request
Live meetings - 4.2%(13 meetings) - cost $394
Not everyone makes it to the meeting, and that's fine. But this is where the likelihood of a deal increases dramatically. No trust, no deal. And a face-to-face meeting, and even a regular Zoom meeting, is the most important stage for the success of a deal.
Transactions - 1.6% (5 sales) - sale value $1,024
👉 final result
In real estate, a conversion of 1-3% is considered normal. Here we fall just within this range, but with good economics on the way out.
💡 Important point:
In this funnel, the main focus was not on the number of leads, but on getting them to the stage qualifications and meetings. Because that's where the real chance for a bargain starts.
💰 Project economics
👉 Total costs: $8,200
Income(commission) from 5 properties: $36,616
📊 Bottom line on the economy:
- Net income: $28,416
- ROI (on net profit): ≈ 346%
👉 every $1 invested brought about $3.46 net profit
📌 Conclusion
In this case study, the result didn't come at the expense of “cheap leads”.
And due to the fact that:
- we've seen the whole funnel
- understood where the money was being lost
- and reinforced these very stages
🤝 If you want the same
Then you should definitely go to this link - we will send you the calculations for your project.
In the meantime, have a good day. And a good mood, too.
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