Lead generation for real estate in Bulgaria helps agencies and brokers to receive a steady stream of applications from buyers and investors interested in properties on the coast and in major cities of the country. We attract clients through Meta, Google, TikTok, quiz funnels and other effective advertising channels, and then transfer the completed applications directly to the CRM.
Bulgaria remains a sought-after destination among foreign buyers due to its affordable property prices, membership in the European Union, mild climate and developed resort infrastructure. The highest demand is for properties in Sunny Beach, Sveti Vlas, Nessebar, Varna, Burgas and Sofia. In order to successfully attract clients, quality advertising, correct positioning of properties and precise work with the target audience are important.
We build a lead generation system that allows you to receive targeted requests with a predictable cost. The work includes creating advertising creatives, launching advertising campaigns, developing quizzes, connecting CRM, analysing and filtering out untargeted enquiries. This helps agencies to focus on sales and improve the efficiency of the sales team.
Lead generation is particularly effective for selling flats by the sea, investment properties, new buildings and properties for relocation to Bulgaria. Advertising campaigns can be tailored to buyers from Europe, CIS countries and other international markets.
The main goal is to provide the agency with a stable flow of applications for property in Bulgaria and to reduce the cost of attracting clients through systematic marketing and qualitative adjustment of advertising.

