Frequent questions

What if we've already had a bad experience with a contractor, why wouldn't it happen again with you?

This is one of the most common reasons why people come to us. Many people come after agencies that made beautiful promises, but lacked transparency, responsibility and clear figures. That's why we work differently from day one:

  • we're going to fix in advance who's in charge of what
  • agree on realistic KPIs and expectations before the launch
  • Connect CRM and end-to-end analytics
  • show where each application comes from
  • We give regular feedback on numbers and flow quality
  • quickly change ligaments that don't produce results.

We have principles - honesty and openness when working with clients. If there are questions about the quality of leads, we don't go into excuses. We look at specific requests, processing speed, statuses, touches and reasons for losses - and make decisions based on the data. It's not «emotions» that drive our decisions, it's numbers.

Our task is not to “spin off adverts”, but to make sure that you understand where your money is going and what really brings results.

What is end-to-end analytics and why do I need it?

End-to-end analytics shows the customer journey from advert to transaction with a clear understanding of the cost of each stage of the lead funnel.

In simple words: you see not only “how many applications came in”, but what happened to them next and how much it cost you.

It helps to understand:

  • what kind of adverts get the right messages
  • which creatives work best
  • where customers are lost
  • how much a qualified lead costs
  • which channels should be amplified

These services cost from 100$/month - for our customers connect for free for the duration of the partnership.

Do you need a CRM?

If you buy a package of ready-made leads, it is not necessary to have it. We can keep a summary of requests, for example, in Google tables.

But for lead generation - yes, CRM is a must, as it is an important part of the system, without which it is difficult for agencies to grow in sales at this time.

Without CRM, it's impossible to honestly understand:

  • where the lead came from
  • who processed it
  • how quickly he was contacted
  • if he got to the dialogue
  • which channels produce better quality bids

If there is no CRM - we help you to connect it with our basic settings.

What do you guarantee in lead generation?

We can calculate and fix a minimum number of applications in advance based on budget, GEO, audience language and average property cheque.

Important: the guarantee applies to incoming applications, not deals or qualified leads. Qualification also depends on processing speed, sales team, facilities and first contact.

What is included in turnkey lead generation?

You don't just get an ad launch, you get a ready-made lead generation department of 4 highly specialised property specialists. The work includes:

  • strategy and hypotheses
  • Facebook / Instagram advertising campaigns
  • creatives: static and video
  • Offers for different audience segments
  • quizzes and forms of lead generation
  • It's free: end-to-end analytics
  • anti-spam and anti-bot mechanics
  • heating funnel before contact
  • reporting and optimisation

Which has a positive effect on the quality of leads, the attitude towards your agency, and the formation of initial trust.

What if the client doesn't respond?

A non-response is not always a bad lead. The person could be busy, not picking up the phone, returning to the question later or waiting for a WhatsApp / Telegram message.

Therefore, such leads are treated separately. It is possible to compensate a part of non-responses - usually up to 30%, if the processing regulations are met: fast communication with the request, at least 7 touches in different sources, recording of calls/messages and statuses in CRM or table.

What is considered a targeted lead?

A targeted lead is an application from someone who has left correct contact details, has shown interest in buying a property and matches the agreed GEO / language.

Not considered targeted and replaceable:

  • duplicates
  • spam
  • test applications
  • non-existent numbers
  • non-property applications
  • applications from people who didn't leave an appeal

What is included in buying leads?

You are not buying a “phone database”, but real incoming fresh leads from people who have themselves shown an interest in buying property through paid advertising. In this format, the advertising, referral system and initial filtering are on our side. You get a ready stream of leads and process them with your sales team.

We are responsible for:

  • volume of leads for the agreed package
  • basic quality of applications
  • replacement of duplicates, spam and incorrect contacts
  • Appropriateness to GEO and the language of the audience
  • transferring requests to an agreed channel: CRM, spreadsheet or chat room

You are responsible for:

  • reaction rate
  • customer communication
  • counselling
  • deal closure

How long before the first applications come in?

In a lead buying format, requests can come in quickly (from 1 day). In the format of creating a turnkey lead generation department, it usually takes an average of 7-10 days for preparation: creatives, CRM, analytics and launch of advertising. After that, the first leads start coming in.

Do you guarantee the deals?

No, and are honest about it up front. The deal depends not only on the advert, but also on the price of the object, the speed of response and the broker's work. We are responsible for the flow of applications, the quality of traffic and reducing entry losses. On average, conversion to transaction is 1-3% with our clients, but we cannot guarantee this item.

Determine the estimated price per leads and ROI of your advertising campaigns

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    Get up-to-date ways to receive applications in 2024 for real estate agencies + Guide "7 mistakes of a realtor"

    Czeslaw
    Lead Generation Specialist real estate industry
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