Buying Leads

If you buy a package of ready-made leads, it is not necessary to have it. We can keep a summary of requests, for example, in Google tables.

But for lead generation - yes, CRM is a must, as it is an important part of the system, without which it is difficult for agencies to grow in sales at this time.

Without CRM, it's impossible to honestly understand:

• where the lead came from
• who processed it
• how quickly he was contacted
• if he got to the dialogue
• which channels produce better quality bids

If there is no CRM - we help you to connect it with our basic settings.

A non-response is not always a bad lead. The person could be busy, not picking up the phone, returning to the question later or waiting for a WhatsApp / Telegram message.

Therefore, such leads are treated separately. It is possible to compensate a part of non-responses - usually up to 30%, if the processing regulations are met: fast communication with the request, at least 7 touches in different sources, recording of calls/messages and statuses in CRM or table.

A targeted lead is an application from someone who has left correct contact details, has shown interest in buying a property and matches the agreed GEO / language.

Not considered targeted and replaceable:

• duplicates
• spam
• test applications
• non-existent numbers
• non-property applications
• applications from people who didn't leave an appeal

You are not buying a “phone database”, but real incoming fresh leads from people who have themselves shown an interest in buying property through paid advertising. In this format, the advertising, referral system and initial filtering are on our side. You get a ready stream of leads and process them with your sales team.

We are responsible for:

• volume of leads for the agreed package
• basic quality of applications
• replacement of duplicates, spam and incorrect contacts
• Appropriateness to GEO and the language of the audience
• transferring requests to an agreed channel: CRM, spreadsheet or chat room

You are responsible for:

• reaction rate
• customer communication
• counselling
• deal closure

In a lead buying format, requests can come in quickly (from 1 day). In the format of creating a turnkey lead generation department, it usually takes an average of 7-10 days for preparation: creatives, CRM, analytics and launch of advertising. After that, the first leads start coming in.

No, and are honest about it up front. The deal depends not only on the advert, but also on the price of the object, the speed of response and the broker's work. We are responsible for the flow of applications, the quality of traffic and reducing entry losses. On average, conversion to transaction is 1-3% with our clients, but we cannot guarantee this item.

Buying leads is a fast flow of ready requests. Lead generation is a system of attracting clients for your brand: advertising, creatives, CRM, end-to-end analytics, warm-up, reporting and constant optimisation.

To put it simply:

• buying leads = applications here and now
• Lidogeneration = a system for agencies that want to grow and improve their performance.

The cost depends on the country, the average cheque of the object and competition in advertising. In some destinations, ready applications start from $35 per lead. Before launching we make an honest forecast of your market based on actual figures, what we get in other similar or similar projects .

For example, RU audiences are usually more expensive than ENG audiences, and leads for a site with a cheque of $300,000 are more expensive than for a site with a cheque of $60,000.